Newsletter No. 46 01 December 2017
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As a proudly South African outfit, the Lorenzini Clothing group continues to be an admirable and capable player in the ever changing and competitive retail space.
Ever since it’s inception, the Lorenzini stable of brands which include Lorenzini Shirts, Aero Shirts, Cable Shirts and Oakman Shirts have carved a loyal niche in the South African fashion climate.
Offering a diverse range of fashion, from Italian Inspired shirts which the Lorenzini range specializes in to fashion conscious occasion and urban wear of Aero and Cable, the group even caters for the more discerning and regal of customers with it’s precisely cut Oakman range.
Stepping boldly into the new digital era, group CEO Saleem Paruk says the new developments are very exciting for the brand.
Being a proudly South African manufacturing concern, the business has been around for close to 5 decades and is testament to the enduring entrepreneurial spirit.
With a robust and efficient manufacturing operation with a penchant and devotion to quality & affordability Lorenzini Clothing and its’ brands have embarked upon an aggressive digital path.
With exciting social media presences as well as a fun and informative new website, customers can look forward to great product information as well as informative fashion tips and more.
Watch out for developments from this great Durban based company by visiting us on: www.lorenzini.co.za
The Mungo Mill – Where contemporary textile design meets traditional weaving production in this one-of-a-kind mill.
On Friday the 17th of November we celebrated the official opening of the new Mungo Mill – It was an overwhelming occasion for everyone at Mungo to see the culmination of many years of planning and work. The building has been self-funded by Mungo and was conceptualized years ago. Ground was finally broken and the build started in January 2017. Already it seems to have become a new landmark in Plettenberg Bay, towering proudly over the landscape at Old Nick Village on the N2.
The mill has not only become our new thriving hub of production, but also the embodiment of our commitment to transparency in what we make and do.
“We strive to help shape and uphold the standards of sustainable production. We challenge the idea that value is a product of price. We don’t compromise on production methods or cost of raw materials when it comes to producing a quality product. We believe strongly that what we create and the manner in which we create it will filter down to the end user and help to improve the world we live in” – Dax Holding
The new Mungo Mill was designed by Architect Andrea Cristoforetti. Where possible, it is built using materials and contractors that are local to the area. One of the most distinguishable characteristics of the building is a wooden slatted ‘skin’ that wraps around an elevated walkway running along the front. It was inspired by the overlapping warp threads and angles seen on the heddles of a loom. The curved façade also emulates fabric folds. Visitors enter through a set of arched glass doors and can walk through the production process from weaving to CMT. A large central, double volume room houses our collection of 16 restored looms from different weaving eras and can be seen from an elevated viewing deck that weaves from the walkway into the mill. Outside, a water feature snakes around the entrance and under the ‘skin’ of the building.
Looking to the future, we have already planned a second phase which will house all our warping equipment as well a museum which will showcase the history of weaving from preindustrial revolution to present day.
From the Press:
“The building itself is extraordinary – a large open space with curved walls and exposed beams. From the inside, the shape and materials (face-brick, steel and wood) give it the feeling of a ship – something ready to take off and explore the world. Outside, the surface is made of woven wooden strips, designed to replicate the folds of fabric. A moat runs around the front and from a viewing platform visitors can watch the journey of the cloth.”
~ Sunday Times
“The opening of the new Mungo Weaving Mill is exciting for the area, and a significant moment in Old Nick’s and Plettenberg Bay’s history. We are excited to see the growth and impact made by the historical buildings that make up Old Nick Village, and in particular the impact the mill and its museum will have on the tourism industry,”
~ Plett Tourism
Nigeria’s MTMA want ban on export of cotton
The Nigerian Textile Manufacturing Association (MTMA) wants a ban on the export of cotton from the country as it is needed for local manufacturing. MTMA’s acting director general Hamman Kwajaffa said this at a public hearing organized by a parliamentary committee on industry to discuss setting up a cotton, textile and garment (CTG) development council.
Kwajaffa welcomed the move to establish the CTG development council, saying it would create a conducive environment for the economy, according to a Nigerian daily.
Lamenting Nigeria’s over-reliance on imported fabrics, Ruff ‘n’ Tumble founder Adenike Ogunlesi said it is unfortunate that the country is yet to reap the benefits from the US African Growth Opportunities Act (AGOA) due to the reverses suffered by the textile and garment sector over the years.
Secretary general of the National Union of Textile and Garment Workers of Nigeria Issa Aremu said urged the government to grant full autonomy to the proposed council. F2F
Climate change affects textile sustainability: report
Climate change has been ranked third on the list of sixteen modern day worries on the minds of today’s consumers that affects textile sustainability according to a recent ground-breaking, global, quantitative consumer survey by Oeko-Tex Association, “The Key to Confidence: Consumers and Textile Sustainability- Attitudes, Changing Behaviours, and Outlooks.”
“The Key to Confidence” online study was conducted earlier this year with a worldwide sample of more than 11,000 clothing and home textile consumers. Designed and administered by global brand and sustainability research expert, Ellen Karp of Anerca International, the extensive study explored a broad assortment of consumer attitudes about textile sustainability including harmful substances, the industry’s environmental impact, and the social welfare of textile workers.
Prior to answering questions about clothing and home textiles in particular, consumers responded to several queries to gauge their attitudes about sustainability in general. To understand the relative importance of climate change, consumers were asked to pick the top five issues that worry them most from a list of sixteen political, economic, personal, and global problems. “Terrorism” ranked first with 49 per cent of consumers listing it in their top 5, “illness and disease” was second with 42 per cent, and “climate change” rated third with 41 per cent. “My personal finances” came in fourth at 37 per cent. “Opportunities for my children in the future” and “the political leadership in my country” tied for fifth with 31 per cent each. F2F
Did you know……..
Women’s nominal clothing sizes have increased in physical size over the years in a phenomenon known as “vanity sizing.” A size 8 dress with a 32-inch bust in 1967 is now considered a size 0 today.
10-25% of Western women don’t wear a bra, and 75-85% of women who do, wear an incorrect size
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