41 of 2017

Newsletter No. 41                                                         27 October 2017

Click on any ad to go to the advertisers website…

Visitor Registration www.atfexpo.co.za

#SAFW: Woolworths reveals sustainable capsule collection

Woolworths placed the spotlight on sustainable fashion at this year’s SA Fashion Week with the launch of a sustainable capsule collection.

This year’s Style by SA collection features the work of 10 local fashion designers and collectives – four of which have been commissioned by Woolworths to produce pieces made using sustainable fibres.

The Better Cotton collection

Local fashion frontrunners, Rich Mnisi, Thebe Magugu, Selfi and AKJP, have conceptualised and designed a range made from Better Cotton. The cotton has been sourced from the SADC region and has undergone a dyeing process that uses only eco-friendly chemicals. Better Cotton has been developed as a sustainable solution by the ‘Better Cotton Initiative’ (BCI) programme. BCI works to transform cotton production worldwide by advocating for the well being of the people who produce it, and the environment in which it grows.

The capsule collection taps into some of the season’s key new directions, which includes blue and white striped shirting set off with accent hues of orange, cobalt and candy pink.

Joining The Better Cotton collection in the ranks are the Glam and Resort collections, which together make up the complete Style by SA capsule.

“This year, we have taken four of the incredibly creative and dynamic fashion designers from the original capsule collection and added six more talented designers – Gert-Johan Coetzee, Cleo Droomer, Lukhanyo Mdingi, Sindiso Khumalo, Reggie Xaba (iFele) and Ephraim Molingoana (Ephymol) – to deliver three proudly South African ranges on the runway: The Glam Capsule, The Resort Capsule and a Woolworths first, The Better Cotton Capsule,” says Thateng Shimange, Woolworths general manager, Womensworld.

An immersive installation

Woolworths also created an installation to be showcased at SAFW, designed and produced with people and the planet in mind. The installation features BCI cotton sheeting accented with raw BCI cotton slivers, which will be donated to

Bank to help empower unemployed South African women.

From the indigenous water-wise plants to the scaffolding, Woolworths says each element of the activation space has been carefully considered in terms of minimising waste and ensuring the option of recycling or re-use in the supply chain.



For the upcoming Spring/Summer season, the retailer uses more than 2,800 tons of organic or sustainable cotton, and over 380 tonnes of fibre made from either recycled polyester produced from plastic bottles or Forest Stewardship Council (FSC) approved Viscose.

Woolworths was recently ranked #40 in Fortune magazine’s third annual ‘Change the World’ list – the only African company to make the grade – and has been selected as an index component of the Dow Jones Sustainability Indices (DJSI).

The new Style by SA collection is available online and in selected stores.

AfDB training programme for African textile entrepreneurs

The African Development Bank (AfDB) and its partners have launched a specialized training programme for entrepreneurs and start-ups in the textile, apparel and accessories (TA&A) sector in Africa. The training is part of AfDB’s ‘Fashionomics Africa’ initiative aimed at increasing Africa’s participation in the global textile industry supply chain.

The project phase kicked off in Addis Ababa on October 4 in partnership with the Hub of Africa Fashion Week (HAFW) 2017 event and global non-governmental organisation Hivos International, according to an AfDB press release.

This initial phase targeted the Ethiopian Fashion Designers Association (FDA) as well as designers, fashion entrepreneurs and students attending the HAFW. Sixty-four out of the 95 participants were women.

Other sessions will also take place in Kenya, South Africa, Nigeria, and Côte d’Ivoire.

The aim is to prove that successful African TA&A entrepreneurs can compete on the world stage if offered the right investment, resources and training, said Basil Jones, gender programme and policy lead coordinator at AfDB.

Through Fashionomics Africa, the African Development Bank aims to support the growth of the African textile and fashion sectors.

Kenyan task force to commercialise transgenic cotton

Kenya recently set up a national task force to oversee the commercialisation of transgenic cotton in the next five years. According to cabinet secretary for agriculture, livestock and fisheries Willy Bett, Kenyan farmers will start cultivating Bt (Bacillus thuringiensis) cotton in 2019 once the task force establishes structures to support that endeavour.

Controlled field trials of Bt cotton have been conducted since 2002 at Kenya Agricultural, Livestock Research Organization (KALRO)’s research centre at Mwea in central Kenya, where the plant performed well, Bett said. The trials are in the final stages now, according to a news agency report.

The government approved the field trial of Bt cotton in a gazette notice issued in September this year.

Kenya’s cotton sector has performed poorly due to lack of quality seeds and high production costs, forcing the closure of ginneries and apparel units in western and coastal regions, where the crop has been grown for decades.

The country’s poverty reduction strategy of 2000-2003 identified cultivation of cotton as critical to the revival of economies of people living in marginalized regions.

Did you know……..

Initially, both men and women wore togas in Rome, but after the 2nd century BC, respectable women wore stolas and prostitutes were required to wear a toga.

The Ancient Greeks exercised naked.  In fact, this is where our word “gymnasium” comes from; γυμνός (gymnos) means naked in Ancient and Modern Greek


NewsBriefs will be exhibiting again at ATF this year.

Please come and say hello at Stand Number A5 and see what special advertising opportunities we will have on offer at the show. CTICC 21-23 November.


To Advertise………………….. Click here to see fact sheet with advertising rates. 

Editorial Submission:

Please remember to send me your news so that we can share it with all our readers in the weekly newsletter.

Although editorial is neither guaranteed nor implied, suitable editorial for consideration may be submitted to: