40 of 2019

           Newsletter No. 40                                                    18 October 2019


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Foschini collaborates with local fashion brand Burgundy Fly

Foschini has announced its collaboration with Burgundy Fly, a woman-focused fashion brand based in Gauteng, founded by Nobesuthu and Nhlanhla Ndlovu.

Having experienced the challenges that come along with operating a small business in the competitive retail sector, Burgundy Fly was forced to close its Rosebank store earlier this year, and openly shared their story on social media.

“The difficulties of running a retail business are unspoken and it’s not by chance that there are a few mass retailers that exist in South Africa,” says Nobesuthu.

Following the store closure, Foschini extended an invitation to collaborate with the brand, assisting the local business to extend its reach while adding to the SA-made fashion choices for Foschini customers.

Burgundy Fly fashion is now available at the Sandton City Foschini store. The owners of the brand, with assistance from Foschini staff, will run the floor of the store with their merchandise.

“This is a great opportunity for our business. Firstly, it has meant that we have a store in Johannesburg again, which is great for the bottom line of the business. Secondly, having our merchandise on the floor of a store as big as the Sandton City branch means that because of the high footfall, a lot more women will get to see, touch, feel and purchase our clothes,” says the Burgundy Fly owners.

“This partnership with this heritage fashion retail brand is deeply meaningful to us. The agility that such a huge brand like Foschini has shown here is exemplary, and we too will thread it forward and support other SMEs.”

Commitment to local fashion

The deal with Burgundy Fly is part of Foschini’s stated commitment to grow the local fashion retail sector and positively contribute to the South African economy. According to the retailer, up to 50% of its 2019 summer collection, which includes footwear and accessories, is produced locally.

“The collaboration with Burgundy Fly is an expression of the brand’s commitment to serving up dynamic local merchandise. It is a first of many collaborations that are as much about a locally invested business as they are about meeting the evolving needs of the South African woman. We are very proud of this moment in our business,” said Pride Maunatlala, head of marketing at Foschini.

“In the pipeline are other collaborations with local creators we believe will add value to our customers, and in their success, to the economy. And these will not be limited to fashion – other local creators whose offering resonates with the customers will be part of this local commitment.

“The aim is to bring value to our customers, and also thread it forward and contribute positively to South Africa’s retail sector,” concludes Maunatlala.  Bizcommunity

UWC and WearSA launch incubator clothing store

Philippa Larkin

The University of the Western Cape (UWC), in collaboration with WearSA, on Monday launched a retail clothing store – the first design and entrepreneurship incubator store of its kind in South Africa.

Students on campus would have access to a space that focuses on the growth and development of knowledge of the local manufacturing industry. The store would stock garments from the following well known local brands: Magents, X94, DOD, Blue Collar White Collar and WEAR.

In a statement on Monday, the  University of the Western Cape said the store, with affordable pricing, would be situated at the Community and Health Sciences Faculty building in the Bellville CBD. UWC and WearSA  had entered into a historic five year agreement, it said.

Eighteen students have been identified as the first intake of the incubator store. They have received training in every area relevant to this sector. Students who work and learn in this incubator will receive a monthly stipend from WearSA,” it said.

Charleen Duncan, a director: Centre for Entrepreneurship and Innovation at UWC, said it was crucial for students to think about job creation and not only job seeking.

“We want to build an entrepreneurial mindset and a pioneering spirit in all UWC graduates. This opportunity exposes students to the local manufacturing as well as the retail sectors,” said Duncan.

“Incubators are vital within an academic space if we want to enhance the development of an entrepreneurial mindset. The store will also be a space for student designers to work with established designers and to have an opportunity to sell their garments. The importance of investing in youth, innovation, entrepreneurship, and the manufacturing sector cannot be ignored if we want to meet the goal of creating the additional 11 million jobs by 2030 that the National Development Plan refers to, ” she said.

Wayne Van Der Rheede,  the chief executive of WearSA, added: “This is a first for Wear South African and Proudly South African in our campaign to strengthen ‘Buy South Africa First’, ‘Buy Locally Designed Manufactured Apparel’. The decision to implement this incubator store by the University of the Western Cape shows foresight by contributing meaningfully to address the high unemployment rate in our country.”

“It is a pioneering concept to promote local procurement and hence local jobs, while at the same time providing practical entrepreneurial development skills to students.” said Andre Kriel, the general secretary: South African Clothing and Textile Workers Union.  iol Business Report

Naia, Eastman’s new cellulosic yarn

With its new sustainably sourced cellulosic yarn, Eastman is paving the way for a whole range of ecological and viable fabrics for responsible fashion.

A fabric that makes ecological promises

Produced from sustainably sourced wood, Eastman’s Naia™ cellulosic yarn has the advantage of offering complete traceability from the tree to the yarn. Its production relies on a secure closed loop process in which the solvents are recycled to be reused in the production chain. The result? This innovative yarn benefits from an optimised manufacturing process with a low environmental impact, and a reduced water and carbon footprint yet nonetheless complies with the ISO 14044 standard.

The yarn is also listed on the Higg index, which measures textiles’ environmental impact. “Year one for Naia™ was one of focused energy and exploration with our partners. Inspired designers are now transforming a yarn that originates from nature into luxurious, soft and easy-to-care-for fabrics and fashion,” stated Ruth Farrell, global marketing director of textiles for Eastman. “It’s an exciting time to be fully delivering on the promise of sustainable textiles.”

An endless source of sustainable materials

For this is the major advantage that the Naia™ concept has over the competition: it offers the riches of nature to fabrics that make the perfect choice for manufacturing womenswear, lingerie, yoga apparel or quite simply linings.

Composed of fibre blends, it makes it possible to design a wide variety of eco-friendly materials, including textiles with a complex and singular finish such as velvet.

“Naia™ has inherent softness and lustre that blends well with other eco-friendly yarns to create unique and versatile fabrics. Among the Naia™ eco-designed fabric collections that will be revealed at the Première Vision trade fair, we find exceptional fabrics such as the all wood-based Naia™ Bamboo Blend from Burmod in Turkey, wrinkle-resistant Naia™ textured glossy knit from Textivision in Mexico, shimmering satin woven Naia™ silk blend from Manifatture Bianchi in Italy, and an open mesh warp knit with a metallic appearance and deceptively soft hand from Bella Fabrics in the United States,” explained the director. A not-to-be-missed godsend for designers and major ready-to-wear brands alike.

Did you know……..

1935 Fashion: What did people wear?

A not-so-subtle military look pervades women’s fashion in 1935. This look is accomplished with square shoulders, low heels, plumed hats and gauntlet gloves. Even Shiaparelli designed suits with a tidy look in his drummer-boy jackets.

Evening wear was much different. Women enjoyed an international flair, with Greek and Indian-inspired dresses with heavy jewelry and breathtaking prints.

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