35 of 2017


Newsletter No.35   15 September 2017

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Messe Frankfurt takes over Africa’s largest Textile, Footwear and Apparel Shows.

The local clothing, textile and footwear industry is set to take the international stage following the acquisition of Source Africa and ATF trade shows by global giant, Messe Frankfurt. At a breakfast launch, which was attended by 120 top industry professionals on Friday in Cape Town, it was announced that the events, currently organised by LTE – leaders in trade exhibitions, have been taken over by Messe Frankfurt. Messe Frankfurt is the third largest trade fair company in the world with operations in over 50 countries and is the leader, globally, in textile fairs. Messe Frankfurt organises over 134 trade fairs around the world with over 90,000 exhibitors and about 3.5m visitors.

(from left) Thomas Rojas, Director: Regional Office of Economic Development, USAID/Southern Africa; Terry Wyer, Director: Finance & Investment, USAID Southern Africa Trade & Investment Hub; Konstantin von Vieregge, Managing Director, Messe Frankfurt SA

‘These events are a great addition to our current portfolio of fairs in South Africa. We believe we have the resources, skills and experience, globally, to grow the events’, says Konstantin Von Vieregge, Managing Director, Messe Frankfurt SA. At the same time, we are not a company that comes to a country to tell the local people what to do. Our South African branch is a truly South African company with the support of a global network. We are not in South Africa just to make a quick buck. We think 15 to 20 years ahead and we see growth in South Africa and Africa so we are here to stay. We are committed to ensuring the growth of these industries in South Africa and we want to  expose South Africa’s potential to the rest of the world’, adds Vieregge.

LTE – leaders in trade exhibitions has been in the business of organising trade shows for over 25 years. Source Africa has grown from strength to strength since its inception in 2013 and has become a very important trade event in Africa for the apparel, textile, footwear & leather goods industries. William Scalco, Member at LTE, says ‘The primary reason for Source Africa is to promote African made apparel, textiles, footwear, leather goods and fashion accessories and to encourage interaction between international and regional buyers, manufacturers and suppliers. The event also aims to boost investment into the region and ensure sustainable job creation within the sector. It is encouraging to note that South Africa has just signed the EAC-COMESA-SADC Tri-partite agreement. The agreement will offer the advantage of reduced tariffs on goods traded between the tripartite

Guest Speaker: Abisha Tembo, Chief Director – Textiles, Clothing, Leather & Footwear, the DTI

At the launch event Abisha Tembo, Chief Director of Clothing, Textiles, Footwear and Leather at the Industrial Development Division (IDD) of the DTI, said the DTI tries to assist the industry in various ways. The DTI has a competitiveness improvement programme as well as a production incentive for the upgrade of equipment in the industry. ‘We want the local industry’s efficiencies to be benchmarked internationally and we have had a number of successes in this area. In some instances our production is even cheaper than international manufacturers and SA retailers are working with local manufacturers on quicker delivery. I look forward to see how we can work with Messe Frankfurt to establish how our local offerings can also be included in their other international exhibitions.’

(from left) Dineo Skwambane, Head: SBU (Clothing & Textiles Sector Business Unit), Industrial Development Corporation (IDC); Gavin Fritz, Commercial Head, Coats SA; Tracy Berry, Fast React/DG Technologies; Robert Matthee, Technical Support Engineer, Square Deal Sewing Machines; Kim George, Marketing Manager, Square Deal Sewing Machines; Stan Joffe, Sales & Marketing Director, Embroidery Technology

Source Africa continues to enjoy the support and endorsement of a number of key government and private institutions including  the DTI, the Industrial Development Corporation (IDC), TIKZN,

Enterprise Mauritius, LNDC, USAID/Southern Africa and the USAID Trade & Investment Hubs, WGSN, UL, WRAP, to mention a few.

The Source Africa Trade Show 2018 dates were announced at the breakfast launch. Diarise 20 & 21 June 2018, CTICC, Cape Town.

(from left) Paul Court, Senior Economist: Economic Research, City of Cape Town; Ken Lazarus, Creative Director, Cape Union Mart; Nicholas Large, Business Development Manager Africa, WGSN; Kerry-Lee Bell, Manager, Cape Town Fashion Council; Domonique Lezar, Administration, Cape Town Fashion Council

The 2017 ATF Trade Show which will take place from 21 – 23 November this year at the CTICC in Cape Town will still be managed and organised by LTE. More than 150 exhibitors from over 10 countries will be showcasing their footwear, leather goods, fashion accessories, textiles and clothing ranges to chain stores, independent retailers, mini-chains, wholesalers, agents and other industry decision makers. To EXHIBIT or VISIT register online at www.atfexpo.co.za or email atfexpo@worldonline.co.za.

(from left) John Jacobs, CEO, Sweet Orr & Lybro; Denver Berman-Jacob, Executive Director, Sweet Orr & Lybro

For more information on Source Africa 2018, contact Joshua Low, Group Exhibitions Director, Messe Frankfurt SA – Joshua.low@messefrankfurt.co.za

USAID signs agreement with Fromtu to boost African trade

Courtesry East Africa Trade and Investment Hub

The East Africa Trade and Investment Hub of the US Agency for International Development (USAID) recently signed an agreement with Fromtu, a new business-to-business platform owned and operated by the global shipping and logistics giant Maersk Group, to provide technical support and market intelligence. Maersk aims at simplifying trade with and within Africa.

The USAID will provide Fromtu with market intelligence on trade and business opportunities specific to the platform, including information on East African companies seeking trade and export opportunities and on international trade regulations and standards, according to a recent USAID press release. Fromtu aims at boosting trade.

The Nairobi-based USAID hub will support Fromtu in facilitating and setting up meetings with companies looking to utilize the platform.


Ethiopia plans $271 – million earning from textile exports

Ethiopia has earned $89.3 million and created 17,000 jobs in the textile sector during fiscal 2016-17 and the country plans to earn $271 million from textile exports and create 30,000 jobs in the current fiscal. The target warrants more efforts by private investors along with government incentives, according to state minister of industry Bogale Feleke.

The Ethiopian fiscal year runs from July 8 to July 7.

Addressing the annual meeting of stakeholders to evaluate the performance in various industrial sectors, Bogale said Limitations in production capacity, product diversification, raw material, market linkage , project delays and lack of export discipline were the major challenges for export performance, according to an Ethiopian newspaper report.

He indicated that despite relatively lower performance, Ethiopia plans to become the top textile manufacturing and exporting country in Africa and is building several industrial parks.

The government has keen interest to support the sector in order to generate foreign exchange, create wide job opportunities for many Ethiopians and to increasing quality textile product, the director further added.

Did you know………

Valentino Garavani, Italian fashion designer, made red dresses just as famous as Coco Chanel’s Little Black Dress. His red dress has gained so much popularity that it has earned the nickname “Valentino Red”.

A fun denim fact: Cotton fabric was used for clothing for over 7,000 years. Just one bale of cotton could make 215 pairs of jeans.

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