27 of 2018

Newsletter No.27        20 July 2018

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From Humble Beginnings to the Catwalk

By Steven J Brown

The Durban Fashion Fair (DFF), which is a proudly eThekwini Municipality initiative developed to grow the fashion industry in the city, as well as create a platform for employment and entrepreneurship opportunities, is now celebrating 7 years on the fashion calendar!

Each year, the Durban Fashion Fair open up their doors not only for potential designers, but for aspiring models as well. DFF hosts an open casting for potential models within the Greater Durban area who are not registered with a modelling agency in order to offer them a platform to wear the creations of the designers invited to showcase their work.

Thousands of hopefuls turn up over the two day process and the judges have to narrow it down after a rigorous selection takes place with just 10 male & 10 female potential models being selected. They are then put through an 8 week “model boot camp” where they receive instruction in all aspects of modelling, including techniques of walking the ramp alongside professional models, etiquette at photographic sessions, as well as how to keep fit and healthy – the focus being on functional training over the 8 weeks.

This year, 6 former DFF boot camp models recently showcased designer garments at the 2018 VDJ Young & Invited designer categories presented by the Durban Fashion Fair which took place on Friday, 22 June. They also modelled garments at the recent Vodacom Durban July on Saturday, July 7th.Xola Ndlovu (DFF 2015), Twinky Dimba (DFF 2015 female new face winner), Lavender Muchenje (DFF 2017), Sara Mngadi (DFF 2015); Samantha Jali (DFF 2017 New Face winner) and Olwethu Cele (DFF 2015 Male New face winner) all unanimously agreed that their experience gained through the model boot camp allowed them to realise the important aspects of what it means to be a professional model, and the hard work that is needed to succeed; from realising that success relies on a combination of genetics, professionalism, dedication, and sheer luck, believing in one’s self, and keeping fit and eating healthy.“We came from humble beginnings, but through the lessons learned at the DFF model Boot Camp we were able to persevere and if it was not for the advice given to us by the mentors, we would not be where we are today,” they all agreed.

When asked what advice they would give the 2018 models who are about to commence their boot camp this month, they all said: “Attend each class; ask questions; keep on practicing & exercising when classes are not in session, but most of all have fun, as it is an exciting new world out there and it is up to us to grab these opportunities when and where we can”.

According to Sindi Shangase the Business Support, Tourism and Markets Unit Programme Manager who spearheads DFF: “There is so much talent on our doorstep. I believe it is up to us and the team behind the Durban Fashion Fair to offer these platforms and provide opportunities relating to the fashion industry. Most of our models who have participated in our past boot camps have already started their professional careers with top agencies from around the country and have participated in many advertising campaigns for major clothing stores, appeared on various fashion show ramps around the country and some have done TV commercial work.” She wraps up by saying, “This makes us proud that the DFF has afforded these youngsters a platform to grow and we look forward to watching them take the modelling world by storm”.

Springbok 7s to Step out in Madiba Shirt

Blitzboks to step out in an original Madiba shirt custom-designed by Presidential Shirt to mark the Centenary of Nelson Mandela’s birth The Springbok Sevens team will wear a custom Madiba Shirt in green and gold with the Springbok emblem embedded into an original design worn by Nelson Mandela at the opening ceremony of the Rugby World Cup Sevens tournament in San Francisco later this month.

The opening ceremony takes place on 19 July, a day before the showpiece tournament kicks off and a day after the world celebrates the 100th anniversary of Nelson Mandela’s birth. The Springbok Madiba Shirt is a green and gold adaptation of an original print worn by Nelson Mandela in grey and in olive. It was originally designed by Desre Buirski and first worn in February 1997 by President Mandela when meeting US Vice President, Mr Al Gore, at Genadendal in Cape Town.

The Blitzboks recently defended their HSBC World Rugby Sevens Series title in dramatic fashion by clinching the crown in the final match of the 10-tournament series in Paris. Their consistent performances in the series ensured victory over Fiji, winning the title by two points. With many top players injured, the result was particularly impressive, displaying the depth and quality of the team.

“To wear this Madiba shirt to celebrate Nelson Mandela’s Centenary is a real honour,” says Springbok Sevens captain, Philip Snyman. “We are delighted to share this occasion with the rest of the country and even more privileged to be able to share this with our foes on the world stage. This will inspire us to deliver our best performance for our country.”These limited edition shirts are made from 100% soft cotton with a silky finish. The intricate and artistic design is symmetrically placed and matched at every seam. The multiple Springboks, subtly embedded in the design will make this item a unique collector’s piece for many fans.

The Springboks will also wear the specially designed shirts before their Test match against Australia in September, as will the Springbok Women’s Sevens team, also at the Rugby World Cup Sevens in July. The shirt has been made at the Presidential Group’s clothing factory in Gardens, Cape Town and is available to buy.  Published in Fashion, Lifestyle, Trends

Eswatini receives AGOA textile visa system reauthorisation

The Kingdom of Eswatini, earlier known as Swaziland, has received an effective African Growth Opportunity Act (AGOA) textile visa system reauthorisation from the Office of the US Trade Representative (USTR). The country can now export textile and apparel goods to the United States without paying levy. The regulation applies from June 3 this year.

The reauthorisation came after the USTR determined that Eswatini had adopted an effective visa system and related procedures to prevent the unlawful transhipment of textile and apparel goods and the use of counterfeit documents in connection with the shipment of such articles, according to a newspaper report from the country.

Ternua and Archroma join efforts on recycling and upcycling nutshell waste into fashion.

Reinach, Switzerland, 16 July 2018 – Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced collaboration with Ternua, an outdoor brand with a strong connection to nature.

Ternua has partnered with Archroma, and its EarthColors® patented technology, to create a capsule collection of recycled tee-shirts and sweatshirts, collecting, recycling and upcycling agricultural waste from the Basque region in Spain after food consumption.

Archroma’s award winning EarthColors® is a traceable concept of plant-based dyes, sourced from up to 100 percent renewable resources. Archroma developed EarthColors® using non-edible waste products, from agriculture and herbal industries, to replace petroleum derived raw materials; which are the conventional raw materials used to synthesize dyes currently. This gives brands an alternative when looking for more natural ways of dyeing garments.

The NutcycleAcollection has attracted visitors’ attention at the recent Outdorr Show in Friedrichshafen, and it will be available in shops in February 2019.

Ternua’s vision was to collect walnut shells during the cider season, when cider houses typically serve walnuts with cider. It is estimated that up to 55,000kg of walnuts are consumed in the Basque region’s cider houses. The collaboration with Archroma aimed at using walnut shells to make biomass-based dyes to color Ternua’s garments.

The fabric, a blend of post-consumer recycled cotton and polyester, is dyed using the shells collected from four nearby cider houses and then converted into dyestuff by Archroma in its Barcelona facilities.

The project is supported by the Department of the Environment of the Gipuzkoa province government, and by the province’s National Cider Association.

“These are our most sustainable tee-shirts and sweatshirts we have made since our creation”, comments Edu Uribesalgo, Group Innovation and sustainability Director at Ternua. “Using recycled material is one step into creating recycled clothes with a soul. Colorants from nature on the other hand are quite the holy grail for conscious brands. We were so excited when we found an innovation partner like Archroma to help us convert humble natural biomass source into warm earthy colors.”

“With EarthColors®, Archroma puts into action its commitment to continuously challenge the status quo in the deep belief that we can make our industry sustainable, because it’s our nature!” comments Nuria Estapé, Director of Marketing Promotion, Brand & Performance Textile Specialties, Archroma. “We are proud that Ternua selected Archroma, confirming us as one of the most prominent innovation partners when it comes to supporting quality, creativity and sustainability for collections with a soul.”

                                                                                         Did you know………

Facts about the 1920’s Fashion for Women

Trends: The trends and styles were highly influenced by art movements in the 1920’s – Surrealism, Impressionism and Art Deco with strong colors and geometric shapes that conveyed the “modern” look. The Hollywood movies, the glamorous movie stars, the changing role of women, the rise in Consumerism and mass advertising during the prosperous period of the Roaring Twenties saw a fashion boom in America.

Mannequins: The use of mannequins became widespread during the Roaring Twenties in order to show women how to combine and accessorize the new fashions.

Fabrics: Expensive fabrics such as velvet, silk and furs were favored by the wealthy. Cotton and wool were in abundance, and cheaper. Synthetic fabrics such as viscose rayon, “artificial silk”, and jersey were also used. Fabrics became more elaborate during the 1920s and were often printed with designs reflecting Egyptian art.

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