11 of 2017

Newsletter No.11    31 March  2017

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Source Africa 2017 promotes the Africa Advantage

‘Africa is on the Move’. A report from McKinsey & Co. saw African countries being mentioned for the first time in the list of top sourcing destinations for apparel, textiles and footwear. When survey respondents were asked if they plan to increase sourcing from African countries between now and 2020, the list of countries that were mentioned included South Africa, Mauritius, Lesotho, Madagascar, Ethiopia, Kenya, Uganda, Tanzania, Botswana, Egypt and Swaziland. There is also an increasing demand from African sourcing agents and retailers to source within the region as the benefits of intra-regional trade have become increasingly attractive. So, the timing is perfect to exhibit at Source Africa this year which will take place on 24 & 25 May 2017, CTICC, Cape Town, South Africa. 

Source Africa will be in its 5th year and has become an important trade event in Africa for the apparel, textile and leatherwear industries. It is rapidly becoming the ‘go-to’ event for international and regional buyers and industry professionals. Says William Scalco, Organiser of Source Africa, ‘We are marketing the event extensively to international and regional buyers from chain stores, independent retailers, mini-chains, sourcing agents, importers, distributors, production and factory managers and other important industry decision makers. Exhibitors already include country Pavilions from Mauritius (Enterprise Mauritius), Lesotho (Lesotho National Development Corporation), South Africa (TIKZN), Kenya (International Trade Centre and Trade Mark East Africa), Botswana (BITC) and individual participating from South Africa, Tanzania, Madagascar, Turkey, India, Lithuania, Poland to mention a few.

Source Africa Programme as @ 30 March 2017

Tuesday, 23 May

17:30pm – 20:00pm: Source Africa Cocktail Reception.

The who’s who in the industry will be attending including exhibitors, media, buyers, Trade Organisations and Industry Associations.

Wednesday, 24 May

08:30am – 10:30am: Technology Sessions Presented by –

Jürgen Brockmann, Director, Thies GmbH & Co. KG, Germany

Bruno Caffieri, Sales Manager, Picanol, Belgium

Underwriters Laboratories (UL), Germany

10:00am – 17:00pm: Source Africa Trade Show

11:00am – 17:00pm: Fashion Walks, Industry Presentations, Exhibitor Promotions

Thursday, 25 May

08:30am – 10:30am: WGSN Trendtalk Seminar: Menswear/Women’s Wear Spring/Summer 2018 Buyers’ Briefing

Presented by Sara Maggioni, Director of Retail, WGSN, United Kingdom

10:00am – 17:00: Source Africa Trade Show

11:00am – 17:00pm: Fashion Walks, Industry Presentations, Exhibitor Promotions

For more information, contact the Organisers, Lte – leaders in trade exhibitions, Tel: +27 21 790 5849, Email: william@sourceafrica.co.za. To EXHIBIT or VISIT, register online at www.sourceafrica.co.za.

Busby to shut Nine West and Mango

Nine West will walk out of SA and Mango will follow suit as the House of Busby alters its portfolio to match domestic needs, the group said.

Head of marketing Leane Adolph said on Wednesday all free-standing stores under both these brands would close by the end of March.

“The company regularly reviews the portfolio’s performance and relevance to market and decided to move the Mango business into the store-in-store concept within Edgars. Similarly, with Nine West, we will keep a wholesale presence [for handbags] in the SA market through Edgars,” she said.

The House of Busby owns the exclusive rights to both Mango and Nine West. The Nine West licence was acquired in 1999 and, until recently, had 13 stand-alone stores throughout the country. Nine West sells footwear, handbags, eyewear and accessories.

The Mango licence was acquired in 2006 and there were nine stand-alone stores in SA. Mango now has 35 store-in-stores in Edgars stores nationwide. Mango sells apparel and accessories. Adolph said that rumours of Busby coming under business rescue were untrue, adding it was not expected that there would be any job losses as a result of the decision to close shop for the brands as affected staff would be accommodated within the group’s structures.

The House of Busby was delisted from the JSE in May 2008, when management, together with Ethos Private Equity, acquired control. The Busby enterprise is valued at about R1.3bn. Busby also owns exclusive rights to many other well-known international brands in SA including Aldo, Forever New, Guess, Steve Madden and Call it Spring.

In the past year, it has acquired the master licences for two new brands, Women’secret and 3INA, which further diversified its portfolio from footwear, apparel and luggage to include intimate apparel and cosmetics.

Adolph said the group was confident that the rejigging of the portfolio would allow it to focus on the growth of the newly acquired brands and to optimise its existing portfolio, “re-emphasising the importance of great customer service and a commitment to delivering consistent, quality, international product at prices that reflect customer value”.

Independent analyst Syd Vianello said it was possible that the group’s pricing model had made Mango and Nine West uncompetitive in a market that was under stress and searching for lower price points.

Business Day

Feedback from SABS re last week’s article: ISO revises clothing size standards

These standards are not standardization of size charts or measurements. Part 1 deals with the measuring of the body for garment making and Part 2 stipulates what a size label should indicate.

See below.

ISO 8559-1

This international standard is the first of a series (8559-1, 8559-2, and 8559-3) that deals with the definition and generation of anthropometric measurements, the creation of size and shape profiles and their application in the fields of clothing.

Anthropometry refers to the measurement of the human individual. Today, anthropometry plays an important role in industrial design, clothing design, ergonomics and architecture where statistical data about the distribution of body dimensions in the population are used to optimize products. Body measurements are measurements taken of the human body and are essential when constructing a pattern and garment in order to ensure a pleasing fitA tape measure is the only tool needed to determine a person’s body measurement. Today anthropometry can be performed with three-dimensional scanners. Scientists working for private companies and government agencies conduct anthropometric studies to determine a range of sizes for clothing and other items.

To improve body satisfaction of body image, clothing needs to fit the body properly. Fit satisfaction is the extent to which the consumer is satisfied with the selection of

ready-to-wear clothes in his/her size. Sizing is a complex issue because it deals with a great amount of variability, fluctuating body dimensions between individuals, populations and generations, differences in collecting and processing anthropometric data, and variations in analyzing and interpreting them into sizing systems.

Traditional methods of taking body measurements to be used in the clothing industry have resulted in several major problems, apart from being complex and difficult to

learn. The most important problem is that of poor fit, which leads to returned goods and consumers’ dissatisfactionTo be able to offer better fitting garments to a wide variety of people, one need not only look at the size of the body, but also the shape.

Standardization of such landmarks for measuring a body.

ISO 8559-2

This International Standard specifies primary and secondary dimensions for specified types of garments to be used in combination with ISO 8559-1 (anthropometric definitions for body measurement). The primary aim of this International Standard is to establish a size designation system that can be used by manufacturers and retailers to indicate to consumers (in a simple, direct and meaningful manner) the body dimensions of the person that the garment is intended to fit. Provided that the size of the person’s body (as indicated by the specified dimensions) has been determined in accordance with ISO 8559-1, this designation system will facilitate the choice of garments that fit.

The second part defines primary and secondary measurements for various items of clothing, for instance the primary measurement for ladies jackets is bust girth and secondary measurements are height and hip girth.Control dimensions are the dimensions of the body given on labels to enable consumers to buy clothes that fit.

Ever since garments were first mass produced more than 100 years ago, manufacturers have needed to know what sizes to make and how to size label the garments. As a consequence, a variety of sizes and labelling systems have developed over the years in manufacturing centres over the world.

A size label is a tool for assisting consumers in choosing apparel that properly fits their body. They further mention that a common consumer complaint involves inability to choose the appropriate size garment by reading the garment label.

The size designation on a label should have the control dimensions in centimetres of the intended wearer of the garment.

Coca-Cola collaborates with Gavin Rajah at MBFWCT17

During the recent Mercedes-Benz Fashion Week Cape Town, designer Gavin Rajah partnered with Coca-Cola to unveil four limited edition bottle designs during his show.

Rajah’s four designs were linked to his collection’s theme of ‘Love’. The bottles of each design were available to guests at the show and were echoed in his couture collection for 2017/18.

“This season we take our inspiration from our past prints and graphics, all inspired by love and hope,” says Rajah. The prints for Rajah’s collection bring together the iconic looks from the past decade with graphic designers, Room 13. “The overarching theme of love and escapism is prevalent in this collection. Flowers, hearts, butterflies and stars all play a huge symbolic part.

“It has been exciting to work with Coca-Cola Peninsula Beverages (CCPB) on the designs for the iconic contour bottle. Symbols of love across various cultures are included on the designs. In times of despondency, we look to constants in our lives. These constants can be people, things or experiences that offer us comfort. Coca-Cola is one brand that has been around through all our experiences, from love to everything else in between. With the bottle designs, we wanted to create keepsakes that represented beautiful, iconic imagery of love and hope,” concludes Rajah.

Priscilla Urquhart, public affairs and communication manager at CCPB says, “We were thrilled to partner with Gavin Rajah at this year’s Fashion Week. Coca-Cola Limited edition designer bottles have previously been created for Paris and New York Fashion Weeks and it was the time for Africa to show off our design excellence through the iconic Coca-Cola contour bottle.”

New Towel Factory opening in South Africa

Terry Lustre towels and Jenev Enterprises have started a joint venture for a new towel factory.

This the first new towel factory in South Africa for 30 years and they will be able to deliver them as from beginning of May 2017

Did you know….

People used to wear live chameleons as brooches in the late 1800s. They’d pin them to their lapels like regular jewelry.

Abercrombie & Fitch actually offered Jersey Shore’s Mike “The Situation” Sorrentino money to stop wearing its clothes because the company felt he was ruining its reputation.

To Advertise………………….. Click here to see fact sheet with advertising rates. 

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