Newsletter No.07 03 March 2017
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Textile industry can boost South African economy: Minister
The textile industry is one of the most strategic platforms through which South Africa can bolster trade of its local products, Jeff Radebe, minister for planning, monitoring and evaluation, has said. The textile manufacturing industry is an ideal model for sustainable entrepreneurship as it encourages productivity, hard work and self-reliance.
The minister was addressing the launch of Ivili Loboya Textile in Rosebank, Johannesburg. Ivili Loboya, which is Africa’s first cashmere fabric manufacturer, was first established in 2015 as a wool processing hub in Ibika village in Butterworth, Eastern Cape.
Radebe said the establishment of Ivili Textile is a very important milestone in efforts to transform the economic landscape of South Africa.
“It is the culmination of many years of hard work towards the establishment of this ground breaking initiative in the textile industry… These are quality niche wools sourced from different South African sheep breeds with local cotton and wild silk from the North West province.
“It is inspiring to note that the launch of this initiative will also mark the signing of an agency agreement with an Italian retailer, an initiative that will expand your markets to Europe.
“I believe that a project of this nature has great potential to contribute significantly both to the development of an inclusive economy as well as in employment creation,” the South African government news agency quoted the minister as saying.
“You do not need to win a tender in order to be successful in this industry. The growth of your business is dependent on your productivity. These are the kinds of initiatives that add meaningful value in changing the current socio-economic conditions of the people of South Africa,” added Radebe.
SA entrepreneur exhibits luxury scarf range at London Fashion Week
South African entrepreneur Bushera Bashir exhibited her luxury cashmere scarf range at London Fashion Week, which took place 18-19 February 2017. She will also be displaying her brand at the Boutiques Fair, Singapore and the Mercedes-Benz Fashion Week, Cape Town next month.
An alumnus of Red Bull Amaphiko Academy, Bashir launched Trebene, her ethical fashion label designing, printing and hand weaving luxury cashmere scarves in Kashmir, by combining the rich heritage of this luxurious textile with modern and contemporary designs.
“I was honoured to be selected as one of the 15 designers participating in the London Fashion Week Pop-up Shop by Indie Faces, in Soho,” says Bushera. “This opportunity will unleash a new phase of growth for Trebene within the European market and we will be able to share the brand at an international level. The last 18 months with Red Bull Amaphiko Academy have been incredible. It has walked this journey with us every step of the way, especially with our international e-commerce site, logistics for the pop-up, etc.”
The scarves are hand-woven through a delicate ten-step process, which has been perfected over generations. According to Bashir, Kashmir is probably the only place in the world that still weaves cashmere by hand. Most countries use a mechanised shuttle to run power looms. The brand’s mission is to preserve this ancient craft that is traditional on the Silk Route since the 14th century. The range is produced by Kashmiri weavers and allows their children to get access to quality education through Trebene’s profit contribution.
Bashir hopes to deal with buyer frustrations and marketing tricks: too often ordinary fabric is passed off as cashmere in the textile industry. She also wants to bring back the allure of authenticity. “Think about Champagne from France and Scotch from Scotland. Trebene makes cashmere from Kashmir, ensuring authenticity of the luxury fabric while adding fresh, contemporary designs,” she concludes.
Organic bamboo baby wear arrives in SA
Kit out your bundle of joy in Boody’s earth and skin-friendly bamboo basics – a trans-seasonal tee and pants, two-way zip onesie or a nifty combo of the singlet and shorts.
The popular eco brand Boody, which arrived in South Africa in 2015, has added a trendy baby collection to the range of comfy bamboo adult basics, undies and socks that are finding their way into local closets. Now, eco Mamas can choose from extraordinarily soft, but practical, tops, bottoms, baby grows, bibs and wraps.
Not only can they rest assured that Boody’s footprint on the earth is soft, but that the brand’s premium bamboo fabric is skin friendly.
The hypo-allergenic, anti-bacterial and anti-fungal fabric is also thermo-regulating and anti-static, making it perfect for a baby’s sensitive and delicate skin.
Bamboo is a naturally breathable ‘miracle fibre’. Its’ moisture-wicking properties pull sweat away from the skin to avoid irritation, making it perfect for the hot South African climate. Boody’s stretchy fabric provides plenty of movement, making it easy to dress even the wriggliest of tiny tots. Petite fashionistas and trendy moms will love the three earthy shades, matching coloured snap fastenings and contrast binding – and will have plenty of fun gearing your tot out in the entire range or mixing and matching. With Boody Baby, caring is easy.
You’ll find Boody at selected Dis-chem stores, independent pharmacies, health stores and online at www.boodywear.co.za
Did you know….
Up until 2001, Disney employees weren’t allowed to wear their own underwear under their costumes, and had to share Disney-issued undergarments. But after several employees complained they got pubic lice and reported stained undies, the company changed their policy.
The Hermès Birkin bag is named after singer Jane Birken.. The most recent singer to get a bag named after her? Lana del Rey, for whom Mulberry named the “Del Rey” in 2012.
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