33 of 2016


Newsletter No.33      16 September 2016

ATF Trade Exhibition: Fashion with Compassion – is pineapple shoes the future of fashion?

Cape Town (SA) – Nae, a Portuguese footwear brand with a vegan philosophy, will be represented by Earthquake at the ATF Trade Show, 8 – 10 November, CTICC, Cape Town this year. They will be showcasing their latest ethical and ecological shoes produced with alternative materials to leather such as pineapple leaves, cork, ecological microfibers and PET – recycled plastic bottles. Says Charmaine Hodgson, Owner of Earthquake, ‘Nae does not use any animal products or manufactures footwear in places of human exploitation. They want to be an alternative for those looking for designer Portuguese footwear but also have a responsibility to the environment. Shoes are lovingly handmade in Portugal ‘for the love of animals’ and strict quality control in place’. Pineapple leaves are the most recent material used by Nae. They have a partnership with Pinãtex, an English company, that works with local farmers in the Philippines. Pineapple leaves are waterproof, breathable and anti-allergic. Piñatex is the first fabric to receive a “PETA-Approved Vegan” logo for supplying compassionate designers and shops with a sustainable, high-performance vegan leather. For more information, visit www.nae-vegan.com/en or contact Charmaine Hodgson on +27 83 534 4187, Email: earthquakeboutique@gmail.com.

The ATF Trade Exhibition will feature over 150 clothing, textile, footwear and fashion accessory exhibitors from more than 10 countries including South Africa, Portugal, China, India, Pakistan, Turkey, Indonesia, Hong Kong, Brazil to mention a few. If you are an importer in these industries and would like to EXHIBIT, contact the Organisers on Tel: +27 21 790 5849 or email atfexpo@worldonline.co.zaTo VISIT the show, register online at www.atfexpo.co.za. The is no entry fee and colleagues and business associates are welcome to attend.



Durban University of Technology’s, Department of Fashion and Textiles will hold its annual Fashion Show from the 28 – 30 September 2016 at the Fred Crookes Sports Centre on the Steve Biko Campus in Durban. The coveted event will showcase the designs of 35 third year students with the best 20 ranges showcased at the gala evening, on Friday 30 September.

Where are we going? 

           In today’s modern times of great divide, breakdown of basic communication and influx of impersonal

technology – where do we go from here? 

So many questions We are asked; and We ask…

Do we reconstruct our environment?  Do we leave our fate to mother-nature? Will war continue to define

us? Can we turn to religion to guide us?  Will medicine save us?  Do we up-cycle our losses? Do we

explore our culture?  Or do we break from the past and all that we know and start with a clean screen on

where our stories will be saved? 

According to Gideon, the 3rd year design lecturer and creative director, for this year’s Fashion Show theme “After Earth” students were asked to explore their own vision of our next world.  Our world re-interpreted and re-designed in their own vision.

With this broad theme, our students have to look at what their beliefs in Fashion are, and what they wish to portray to the outside world.”

This year’s panel of judges will include established personnel from the local fashion/design industry, and sponsored prizes will be awarded to the best designers in the categories of Most Innovative Range, Best Range on Show, Most Commercial Range, Best Menswear Range and Best Technical Student.

Meena Bagwandin, the third year pattern and garment technology lecturer shares that “the class of 2016 have extended themselves by incorporating fabric printing and fabric manipulation techniques, such as wet felting, tufting, beading and macramé, to enhance their designs. The show affords them a platform to expose their current talent by meeting and fulfilling the theme of the show, with a strong focus on quality.”

“After Earth” will embody a vision of the unknown future, says Sunthra Moodley, the HOD of Fashion and Textiles. The student ranges are an expression of their identity and their collection is reflective of their personal development, style and character. The ranges are diverse, innovative and visually creative.

Tickets for the show cost R50.00 for Wednesday and Thursday, and R60.00 for Friday, will be available @ Computicket and at the door.

For more information, please contact: Sunthra Moodley 031 373371 /031 3733750     Email: sunthram@dut.ac.za

Bellyssimo announces their new Summer Catalogue

Durban’s favourite maternity clothing brand is back and better than ever!

Bellyssimo, a well-known, Durban-made maternity wear brand, is back with a new and exclusive Summer Range for 2016/17.

Recently launched online as well as in retail stores across South Africa, you can expect fashion-forward clothing that is perfect for the warmer months.

Why should you be excited?

Recent upgrades have been made including new owners, quality fabrics, a change in CMT and new suppliers – all to provide you with the best tailor-made garments throughout your pregnancy journey.

Gaining inspiration from Bellyssimo’s sister brand, Mum Maternity, only a select few items have been chosen to be incorporated with the new Bellyssimo range.

Using only the bestseller items, this maternity collection is guaranteed to be the most stylish, trendy and diverse range of maternity wear that you have yet to see in South Africa.

“We have spent a lot of time and effort on finding ways to improve the brand and finally we are ready to share our new and improved Bellyssimo with you,” says new owner, Ulric Algar, who is exceptionally excited about Bellyssimo’s relaunch.

Those with retail and/or editorial inquiries who are interested in the Bellyssimo range and would like to view the catalogue, please email: gemma@bellyssimo.co.za or jodi@bellyssimo.co.za

Vilebrequin – a lifetime of stylish quality

International fashion brand Vilebrequin have been leading the way when it comes to creating swim trunks and leisurewear that is not only functional and flattering, but also announces the wearer as an individual with an appreciation of quality, a sense of style and sophistication.The swim trunks were originally conceived from a chequered tablecloth by French journalist Fred Prysquel in St Tropez during the early 70’s in a moment of creative inspiration. Fred and his friends were tired of the run of the mill standard offer and decided to take matters into their own hands. Today, almost half a century on, Vilebrequin has become an iconic global luxury brand sporting a range of beach and resort wear and that is seen the world over, in a variety of carefully thought out prints. They have also quickly found favour with international celebrities such as Jude Law, the British Royalty, Jay Z, George Clooney and his close ally Brad Pitt, amongst others.

The Vilebrequin brand is not only synonymous with style and sophistication but also with quality and durability.  The trunks are made from a special high-density quick drying polyamide material. The Yarn is sourced from an Italian Mill and is woven in Spain, then sent to Italy or France to be embroidered.  The trunks are then carefully constructed to keep the print seamless and offer the most effective drainage.  While the ultra-comfortable mesh lining is constructed from hypoallergenic polyester fibre surrounded by strands of cotton. And if damaged the lining can be replaced free of charge.

Taking this highly artisanal and meticulous creation process into account the price tag starting from R2450 for the plain and from R3450 for the printed classic Moorea trunks is justifiable  as these classics will last a lifetime and are stylishly timeless, a true leisure wear investment.

Not only creating swim trunks for men, Vilebrequin offers resort and beach wear, including polo shirts, linen Bermudas and shirts, for both men, women and children; as well as an extensive range of beach accessories including canvas bags, towels and caps.

Vilebrequin stores are located in the V&A Waterfront in Cape Town, Melrose Arch and Nelson Mandela Square in Johannesburg and Thesen Island in Knysna.

My Newsroom

Did you know…..

Facts About Clothes Rationing In Britain During The Second World War

Clothes rationing has had a lasting effect on fashion

Plan Your Future, Save with a plan, 1945.

Aspirations and hopes for the future were a dominant theme in many of the government’s public information campaigns after the war had ended. In this saving scheme poster from 1945, a new outfit is presented as a post-war dream purchase. Most British people hoped for an end to rationing restrictions in peacetime. Rationing lasted, albeit in a gradually reduced format, until March 1949 and many of the changes brought about by war continue to shape fashion today. Developments in large scale garment manufacturing helped to accelerate the growth of mass market fashion, which in turn helped department stores to flourish. The trend towards a more relaxed and informal style of dress also gathered pace in wartime. The Utility scheme ended in 1952, but it had given consumers new confidence to demand value for money and led to regulated standards in materials and manufacture. Through the Utility scheme, high end fashion designers produced styles for the mass market for the first time. This is echoed in today’s designer ‘diffusion’ ranges for high street stores. The manufacture of Utility clothes required efficiency in production and less wastage – principles which today align with the desire for sustainability in many companies. In recent years even the concept of Make Do and Mend has had a revival. Crafts such as knitting and sewing are popular outlets for creativity and invention, just as they were in the 1940s.

To Advertise………………….. Click here to see fact sheet.

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