32 of 2018


Newsletter No. 32                                                               24 August 2018

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2018 SAFW Cape Wools SA Designer Challenge winners revealed

The winners of the second annual SAFW Cape Wools SA Designer Challenge have been announced, with Carina Louw and Natasha Jaume of Erre scooping the prize for ladies wear, and Keith Henning and Jody Paulsen of AKJP for menswear.

The designer challenge is run by Cape Wools SA in partnership with SA Fashion Week, and requires designers to showcase the use and versatility of South African wool in all its facets, with an emphasis on its developing role in the contemporary luxury fashion arena.

The candidates are then selected by a panel of international fashion specialists, comprising: Eddie Marquez, fashion brand consultant, New York; Elizabeth Way, assistant curator of Costume at The Museum at the Fashion Institute of Technology (or The Museum at FIT); Louis de Beer, chief executive officer at Cape Wools SA; Nicoletta Morozzi, director of the Fashion Department at NABA; Noah Kozlowski, global designer relations at IMG Fashions; and Sheila-Mary Carruthers, design director at Carruthers Associates, Honorary Professor at Heriot Watt University, School of Textiles and Design.

As their prize, the winners will be showing both their AW19 and SS19 collections at SA Fashion Week, free of charge. The designers will also have the opportunity to attend the ‘Making it in Textiles’ Conference in Bradford in the UK, during October, with flights and accommodation fully paid for.

Erre and AKJP take the mantle from 2017 winners, Jacques van der Watt of Black Coffee and Ephraim Molingoana of Ephymol.


Erre (pronounced ‘air’) is a South African fashion label that aims to give women a sense of power through the way they dress.

A Pretoria-based design duo, Louw and Jaume showed their first collection at SA Fashion Week in 2013. Erre has since become a household name in the creative fashion design industry.

This luxury brand is stylish, wearable, feminine, style-savvy, sophisticated and designed for the successful multifaceted woman.


AKJP was born out of the ‘Adriaan Kuiters + Jody Paulsen’ collaboration between Adriaan Kuiters’ designer Henning, and artist Paulsen.

The Cape Town brand’s signature is its artful contemporary twist on classic and utilitarian menswear. AKJP uses layering, boxy silhouettes and asymmetrical detailing as a signature styling feature. AKJP continues as one of SA’s most innovative brands, and with each range it affirms its place in the local fashion landscape, as the last word on all things contemporary and cool.Bizcommunity

Talks on to set up a Vlisco unit in Benin Industrial Park

Negotiations are under way to attract Dutch firm Vlisco, one of West Africa’s largest textile firms, to set up a unit at Benin Industrial Park in Nigeria’s Edo state, according to state governor Godwin Obaseki. Benin is the capital of Edo. The park, likely to cover 996 hectares, will host textile, agro-processing, equipment manufacturing and other industries.

The governor said he is keen to make the state a textile hub, according to a Nigerian news portal.

Vilisco chief executive officer David Suddens had earlier expressed eagerness to set up a textile park in Nigeria.

Fashion for Good to open museum in Amsterdam.

Fashion for Good will open its new Fashion for Good Experience in Amsterdam — an innovative, interactive technology-driven museum focusing on sustainable and circular fashion innovation, in the first week of October. The museum will help visitors discover the stories behind their clothes and explore how they can have an impact on the industry.

Through a personalised journey towards transformation, visitors can learn about the history of good fashion, discover more sustainable products and explore future fashion innovations at the museum. A series of interactive exhibits and activations will help them discover over 50 innovations on the verge of disrupting the fashion industry.

At the centre of the Experience is a digitally-enabled Good Fashion Journey, through which they can discover and commit to ways to make a difference. At the end, visitors can take home their own personalised Good Fashion Action Plan, a digital guide filled with inspiring tips, as well as ways to implement them into their daily lives, said Fashion for Good in a press release.

The museum will also showcase concepts that push the boundaries of good fashion through The Good Shop, which features a carefully curated collection built around an inspiring theme that will change every three months. The first collection is themed ‘Splash: Rethinking the Role of Water in Fashion’ and features innovative pieces from Adidas x Parley, Kings of Indigo, Ecoalf, Insane in the Rain, Karün and Miss Bay.

The museum will contain interactive activations that let visitors get creative. In the Design Studio, visitors can design their own Cradle to Cradle Certified Gold t-shirt and print it on demand. Featuring live projections and digital design technology, this maker space will be an immersive area for interacting with the main themes of the Experience. Visitors can also strike a pose in the Good GIF booth and send it to a visually-striking Impact Cascade installation to demonstrate their commitment.

Located in the heart of Amsterdam, this unique space will combine storytelling and interactive learning with world-class programming, with the ultimate aim to make all fashion good.

Like the fashion industry, Fashion for Good is on its own sustainability journey and has made every decision fitting out the space with sustainability in mind. Everything on display has been thoroughly assessed against Fashion for Good’s sustainability criteria, and the organisation sought materials that are cleaner and safer than conventional alternatives and designed for more than one use.

The Fashion for Good Experience is supported by founding partner C&A Foundation and corporate partners Adidas, C&A and PVH Corp. The museum is being developed in collaboration with Local Projects, a New York-based experience design studio.

The Fashion for Good Experience will open on October 5. F2F

Did you know……..

Facts about the 1920’s Fashion for Women

Coats: Wrap coats with fur accessories were very popular. Coats typically closed with just a single center button wrapped over to the right.

The shoulders of 1920’s coats were cut broad with voluminous arm holes, which intensified the look of ‘shapelessness’. Capes and fur coats (for the wealthy) were also in fashion. Real fur coats included mink. fox and seal fur. A fashion trend for both men and women were full length raccoon coats.

Shoes: The shoes of the 1920s featured closed toes and heels and focused on straps and ornamentation. There were three basic types of shoes: ankle straps (Mary Janes), pumps (no straps) and T-straps.

Galoshes: Rubber overshoes called galoshes were one of the odd fashion trends, or fads, of the 1920’s. The galoshes had metal buckles, but they were rarely used. The galoshes were spread as wide as the tongue permitted, allowing the flaps to swish as the wearer walked. The term “Flapper” is believed to have derived from the rubber galoshes that “flapped” when walking.

Make-up / Cosmetics:  Before the 1920’s, make-up and cosmetics were not accepted in American society as it was associated with loose living. This changed in the Roaring Twenties as women copied the make-up and cosmetics used by movie stars.

Women plucked their eyebrow, used eye pencil and applied kohl to their eyelashes, used lipstick to create an exaggerated lip line, nail polish and applied face powder and rouge (they also applied rouge to the knees!).

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