26 of 2018

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Newsletter No. 26                                                                                    13 July  2018

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Ackermans shines at AskAfrika Kasi Star Brands Awards

The AskAfrika Kasi Star Brands Awards has recognised leading value retailer Ackermans as one of the top brands in the South African township sector.

The awards seek to acknowledge high-quality brands that provide the most value for money, whilst empowering and uplifting its customers. Results were tallied through a nationwide comprehensive survey, where brand usage was compared on over 1,000 brands in more than 100 product categories.

Ackermans achieved Kasi Star Brand Status as the winner within the survey’s Clothing Retail: Children’s category.

According to AskAfrika, the brands recognised do more than simply satisfy wants and needs, they become symbols and contribute to the way township consumers define their status and their personalities. These brands often become quintessential township brands and are closely linked with a sense of identity and belonging.

“We are honoured and proud to have received this award. For over 100 years we have remained committed to adding value to the lives of our customers, and so it is fantastic to be acknowledged and to know that we have added value to the very customers who are the heart our business,” says Ephraim Mamabolo, marketing director at Ackermans.

TFG and FEDISA launch technology lab

Allen Leroux, FEDISA CEO, and Clinton Clark, Head of Operations for Prestige, officially open the lab

Global fashion retailer TFG, and prominent fashion school FEDISA, have partnered to create a technology lab for aspiring fashion professionals. The newly installed lab is now open to third-year students and can accommodate 50 students at a time.

Graham Choice, Head of TFG Design and Manufacturing, says that the students now have access to some of the most modern machinery available.

“We work with partners like FEDISA to nurture aspiring fashion students using the best technology to teach and train. Factories like TFG’s Prestige Clothing use some of the most globally advanced machinery and these students are getting a headstart,” he added.

FEDISA is a leading contributor to the global fashion industry, and believes access to technology is vital in grooming future fashion professionals.

Senta Morley, Group Director of Human Resources at TFG, agrees: “FEDISA graduates are highly regarded in the industry and training students on the latest technology will open up more opportunities for them after graduation.”

“FEDISA’s longstanding association with TFG and Prestige Clothing has seen the mutually beneficial relationship between the institution and the fashion industry offer our students unparallelled opportunities as they first develop their academic knowledge and skills and then their careers. This has unequivocally made FEDISA the first choice for fashion studies in South Africa,” says Allen Leroux, Chief Executive Officer of FEDISA.

K-Way leaps on board as the new title sponsor of South Africa’s SkyRun

written by Kelly

They say South Africans are the toughest of the lot, and if that is true then the 2018 SkyRun will undoubtedly be tougher than ever before, as it has it partnered with South Africa’s most technical outdoor gear brand, becoming proudly known as the K-Way SkyRun!

“Our team at K-Way are thrilled with our partnership with SkyRun!” Beams Caitlin Doney, Public Relations Coordinator for K-Way. “We believe there is perfect synergy with K-Way being a proudly South African brand, partnering with an authentically South African race. Athletes have to endure extreme elements and it’s going to be tough – but we are confident that our gear will make the journey easier.”

In previous year’s many of the K-Way athletes have dominated the podium positions at SkyRun, with Lucky Miya taking the crown in 2017 and running phenomenon Nicolette Griffioen maintaining a top 10 overall position until the 65km mark where she had to pull out due to health problems. “Lucky will be back to defend his title this year as will Nicolette and we are hoping for #1 podium positions for both of them,” says Caitlin. “After last year’s health scares, AJ Calitz, will also be back to prove he still has what it takes and we know he would love to be on the podium with Lucky!”

“We are honoured to have a brand like K-Way along on for our SkyRun journey,” says event organiser, Mike de Haast from Pure Adventures. “SkyRun is a super technical event and we have complete faith that the K-Way brand will be able to stand up to all of the tests and challenges that the SkyRun elements have to throw at it.”

To add to the excitement, this year’s K-Way SkyRun will now also be featuring a 38km night mountain run that will be the perfect entry level event for anyone who has a 100km SkyRun race on their bucket list. “We are limiting entries to 100 competitors and are very confident that we will be “running” a waiting list for this route as we do for our other routes over the SkyRun weekend,” says Mike de Haast. “But don’t be fooled by the distance, entrants will have 12 hours to complete the 38km, and will be running on the parts of the same route as our 100km runners.”

The races will be taking place on Saturday 17 and Sunday 18 November 2017  published in Sports Range

Did you know……..

1920’s Fashion for Women: The Roaring Twenties and the Jazz Age

1920’s Fashion attracted unprecedented publicity from the movie studios that publicized pictures and photographs of their famous movies stars who were idolized by millions of women who wanted to emulate the clothes worn by their idols. These women became the most influential of all the fashion icons of the era and their eager fans followed the latest trends and fashion styles. The exuberant and unconventional celebrities challenged the traditional styles worn by women by wearing short skirts, unrestricted clothes and make-up. Colleen Moore, a famous movie star of the era described the 1920’s Fashion worn by the flappers as smart and sophisticated, with an air of independence and who were so casual about their looks and clothes and manners to be almost slapdash. 1920’s Fashion represented modernism and women who were determined to free themselves of the shackles of the Victorian era.

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